Rising Stars on Super Lawyers
The process for being selected to “Rising Stars” is similar to the process for being selected to “Super Lawyers” except the attorney must be younger than 40 years old or in practice for less than 10 years.
According to the Super Lawyers website, only 2.5% of lawyers are selected for inclusion on the Rising Stars list each year in each state. But a different 2.5% of attorneys can be selected each year.
Likewise, each year Super Lawyers publishes a list of attorneys that represent no more than 5% of the lawyers in that state, but the 5% selected each year can vary.
After the attorney is selected for inclusion (regardless of the year of selection), then the attorney can advertise on the Super Lawyer’s online directory.
Attorney Leslie Sammis, a criminal defense attorney in Tampa, FL, was selected for the Rising Stars list and rated by Super Lawyers in 2012 and 2013. She was selected to the Super Lawyers list in 2019 – 2022.
Although Ms. Sammis received these designations over the years, she does not advertise on Super Lawyers.
If you do not pay money to Super Lawyers for an enhanced listing, then your picture, contact information, biography, and a link to your website are not listed in the Super Lawyers directory.
Does Being a Rising Star on Super Lawyers mean anything?
Does being named as a rising star on Super Lawyers mean anything? The short answer is “No, not really because so many attorneys are named each year.”Super Lawyers was created to sell ad space. Although the site is not necessarily a racket or scam, the lawyers on Super Lawyers aren’t necessarily “super.”
Even fact, there is no reason to think an attorney on the Super Lawyers list is better than other attorneys, although it might be an indication they pay more for advertising.
How are Attorneys Selected for the Rising Stars List?
Attorneys are selected for inclusion on the Rising Stars and Super Lawyer List on an annual basis. According to Super Lawyers, the selection process uses several different phases including:
- creation of the candidate pool;
- peer nominations and evaluations by practice area;
- evaluation of the candidates by third-party research; and
- professional achievement.
These criteria are so vague that any value to the designation is equally vague.
Selection for inclusion in Super Lawyers is limited to attorneys who can be retained by the public including attorneys in private practice.
According to Super Lawyers, in 2013 the website received 6.4 million visits. Attorneys must pay for an expanded listing to have a link to their website, a picture, a biography, or their phone number listed on their profile.
Offers to Promote Your Selection to the Super Lawyers List
Each year, Ms. Sammis receives emails from the Sr. Associate Publisher at Super Lawyers asking her to pay money to “promote” her selection to the Super Lawyers list when the Florida Super Lawyers magazine or the Tampa Bay magazine is published.
According to SuperLawyers, the print publications drive traffic online 4x more during this period.
The emails also promise exclusive marketing solutions designed for top exposure and visibility online 24/7 including:
“Premium Online Profile –
Upgrade to our top-of-the line online profile. The Premium online profile has prominent placement in the Superlawyers.com directory, great visibility in major search engines and prominent contact buttons for lead generation. With over 80% mobile searches now days, this is the online profile to have. $156.60/mo Retails $174.00/mo
When you get a Premium Online profile you are qualified to get a TopSpot/Spotlight on our prestigious Superlawyers.com directory. Take advantage of over 17 million page views on the directory with top placement that targets clients by practice area and geography. Pricing varies discounts apply, contact me.
ASK Super Lawyers Answer Page-Showcase your expertise and be known as a thought leader with an ASK Super Lawyers Answer page. A favorite of mine! This advertorial spin uses professionally written content (by our writers) to direct consumers with a specific legal issue to your personal Answer page. In addition, your ASK page is found on your Premium online profile, on superlawyers.com, and within the search engines. $180/mo per question (Retails $200/mo)
Premium Online FIRM Profile -The Premium Firm Online profile pulls together all of the attorneys selected to Super Lawyers and Rising Stars in your firm in one platform and provides instant online visibility showcasing your firm as a whole. This is found on the attorneys online profile within the superlawyers.com directory and found within the search engines. Instant 3rd party validation! Select from two designs, receive professionally written firm overview and customized URL. $360/mo (Retails $400/mo.)
Recognition Items – Promote your selection in the office or home with the Recognition Plaque or other custom items from our selection and Anniversary collections. Pricing varies per item.”
This article was last updated on Thursday, December 9, 2021.